The user friendly site is actually a well made site with web hosting. All the individual elements, the texts, the titles, the appearance, the menu, are made to offer the visitor a pleasant and relaxing experience. It’s a well-tuned machine.
Our goal is always for the user to stay on the site, browse the pages and return to it, with the ultimate goal for the company either to purchase its products, or to subscribe to the newsletter, or to interact with the brand with each way.
Below we will see the best ways to make your website more user-friendly and increase traffic to your site.
First of all, navigation should be fast and simple. Make navigation intuitive.
For example, the brand logo is usually located in the upper left corner and by clicking on it the user naturally expects to return to the home page.
Still, the navigation menu of your site must give important information about the thematic sections and by clicking on each sub-sections, in the form of a vertical list, and logical coherence. This will in principle help the user to quickly find what they are looking for. However, give him, in addition, the option to search by himself, adding an internal search engine accessible on every page of the site, as long as your site has many pages.
In most cases it is worth analyzing the navigation on the sites of your major competitors. There are always some patterns in navigation which for years now have been pre-cleared in the user’s mind. It is always important not to stray too far from them.
A comprehensive contact page
For most websites the contact page is a critical page for visitors looking for ways to get in touch.
Take care of the completeness of the communication methods like contact form, email, social media, phones and for the best possible display and use of them, especially from mobile devices. Finding the contact page for users should be easy within your website as we mentioned above.
They say the magic page load time is 3 seconds. It may seem very short, but the truth is that users get frustrated if they have to wait longer.
You can check the speed of your site in this Google tool and see suggestions for faster loading.
Make sure your texts are easy to read. This has to do with the very way a text is written, as it can seem difficult to understand for a visitor and create questions for them instead of answering them. If the site does not have strictly scientific or technological content, then you should still avoid technical and difficult jargon. You don’t want your visitor to feel less intelligent, as that would discourage them from continuing to read.
Reading becomes easier if you format your texts into short and distinct paragraphs, with headings and bullet points, so that the user can quickly find what he needs at a glance, without having to read the entire text.
You can also enhance your content with photos, as long as they blend harmoniously with the text, do not distract the user’s attention and ideally match the colors of the site.
Mobile First & Responsive
Since most users search and read from their mobile phone, it is important to ensure that your website is user-friendly, no matter what device they are reading you from. In practice this means: easy-to-read font without the need to zoom in, accessible menu without searching, large buttons to be able to press from a mobile phone, and of course (here again) fast response time.
In the context of “mobile first”, which we keep saying, it is sometimes quite interesting to add or even remove elements/information for the visitor who enters from a mobile device. For example, a phone with a direct link to call on the home page is ideal for someone who has entered from a mobile phone and wants to call you directly.
Adapt to what the audience wants
By having an idea of what visitors want or search for on your website, make their navigation easier and faster. For example, if you notice in Analytics that a product or article category has increased traffic, consider adding it to the main menu so visitors to your website can find it more quickly.
In a similar way, it is worth adjusting the design of your website itself, especially your home page. Tools that offer the creation of heatmaps will help you understand where your visitors click the most and where they don’t, information that you can use for a more efficient User-Experience.